TRIANGLE OF SADNESS
During my time at NEON, I was given the privilege of being very involved in the campaign of the Academy-nominated film, TRIANGLE OF SADNESS. I was able to strategize, research, and piece together parts of the very creative marketing campaign for this wonderfully satirical and fun film. This project allowed my team's creativity to flow as we created outrageous marketing materials and assets such as Botox events, golden grenades, barf bags, triangle-shaped pore strips, and an abundance more.
Botox Campaign
The Botox campaign allowed audience members of the film to receive one unit of Botox paid for by NEON in exchange for a Triangle of Sadness ticket stub. This campaign with Center Aesthetic fell under my wing, as I devised the entirety of the partnership. This lively campaign was covered by IndieWire and received high-volume social media buzz.
In-theater Marketing
My team and I strategized zany in-theater marketing to place on seats at premiere and film festival showings to excite the audience for the wild ride of TRIANGLE OF SADNESS. These nautical sickness barf bags included triangle-shaped pore strips to help "relax your triangle of sadness" as stated in the film.
Creative Marketing
To advertise the film and merchandise I created social media accounts as the character "Dimitry" acting as his personal account that admired fertilizer or "shit" (as his character runs a fertilizer monopoly). I also created assets of "Dimitry" wearing merch of his character's quotes as if he had attempted to photoshop it himself.